Consultation & Development Services

Image Photo by Sarah Pflug from Burst

Over the past 10 years there has been intense interest in e-commerce websites. Vendors rush to create the best, fastest and most user-friendly web shops available. But which platform should you choose?

For your E-commerce website, we recommend building on the Shopify e-commerce platform.


Renowned for its focus on their user-friendly interface, Shopify can be one of the fastest ways to get your shop online for the first time and one of the most convenience platforms for opening a store.

Shopify has been a rising star in e-commerce. First created in Canada in 2004, it is now the service that drives around 10% of e-stores worldwide. Currently based in Ottawa, Ontario, the company is listed on the New York Stock Exchange and valued at half a billion dollars, so you can have confidence that their service and support is rock solid.

Shopify Logo

Shopify created a templating language called Liquid that is written in Ruby. Liquid is the backbone of all Shopify themes and used to load dynamic content to the pages of online stores.

Shopify is a "hosted solution" that provides hosting your online store as part of their service. Shopify platform allows you to concentrate on the non-technical aspects of running your store.

Shopify Payments

A key feature is that you can use Shopify Payments as your online payment solution. Shopify Payments lets you speed up the creation process of building a store, simplifying the additional steps of registering for merchant accounts or using other third party payment gateway solutions. If you prefer to setup your own payment gateway, talk to us about the different services that you can integrate with your Shopify store.

Shopify Experts

Digital Ally first registered as Shopify Experts in 2017 and our team will design, code and setup your Shopify store. Email us for a quick, obligation free consultation about which solution best suits your e-shop needs.

Talk to us about:

  • services
  • consultation: setup and troubleshooting
  • custom templates
  • visual design
  • website development

E-commerce platforms

Okay, so we've told you about Shopify, our preferred online e-commerce solution. Now let's compare some of the other options available in the field of e-commerce platforms:


Magento is an open-source software platform developed for the creation of online stores. Initially release in 2008, Magento software is ideally used in enterprise-level online storefronts with budget allowing for extensive customisations. Since it's creation, Magento has been bought by internet giant eBay in 2011 and subsequently acquired by creative software stalwarts Adobe in May 2018.

Magento has a firm reputation as a big player in the custom online-store space. In terms of usage, Magento accounts for around 9% to 19% market share of all e-commerce platforms worldwide, depending on who you believe. The Enterprise Edition (EE) of Magento costs around $19,000 USD per year on its own, compared to the Magento Community Edition (CE) which is open-source and free to download. The cost of Magento CE does not take into account the necessary design, development or hosting costs that are required for building an online store.

Wordpress + Woocommerce

Depending on who you ask, Wordpress is possibly the Content Management System (CMS) that more websites use than any other. There is no doubt that The open-source blogging platform has played a hand in creating an online-publishing experience that's accessible to the average content producer.

Woocommerce has capitalised on the prominence of Wordpress and is considered the go-to e-commerce solution associated with Wordpress. Woocommerce markets itself as the most used e-commerce platform in the world. Several reports confirm this, but nonetheless, there is a lot of work involved in creating a website in Woocommerce.

Compared to other software offerings, the cost of using Woocommerce is attractive over the long term and if you are comfortable with self-host your website, the cost comparisons may work in your favour.

Other Services

Apps / Application Design & Development

  • web apps
  • product promotion

Marketing Services for Small Business

  • website build
  • branding
  • seo

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